Like it or not, Logan Paul keeps raking in big money. PRIME, Paul and KSI’s beverage company, has become increasingly popular and just landed a big fish.PRIME announced that it has signed Kansas City Chiefs quarterback Patrick Mahomes to a new endorsement deal. Mahomes joins other big names and brands that have signed on like Erling Haaland, Alexander Volkanovski, Arsenal, FC Barcelona, and Bayern Munich.
While those other brands are certainly popular, Mahomes is going to be the biggest name in the US that they’ve landed. There’s no doubt we’ll be seeing him chugging a PRIME energy drink during commercials of NFL games soon.
“Prime is a disruptive brand that has taken over the beverage industry since it first launched. They are game-changers, and that’s exactly what I strive to be on the field,” Mahomes said in a statement. “Our partnership is a winning play, merging innovation and excellence, setting a new standard both on and off the field.
PRIME is starting to make a name for itself in a very crowded market of energy and sports drinks. What they have going for them is a ton of star power. Logan Paul and KSI spoke about how big of a deal it is to get Mahomes.
“At Prime, we believe in teaming up with greatness, and Patrick Mahomes isn’t just one of the best quarterbacks of all time; he’s rewriting the record book and bringing a whole new level of excitement to the game,” Paul and KSI said in a statement.
Aligning with someone who’s pushing boundaries and breaking records is what Prime is all about, so this is a dream come true for us. It’s a privilege to welcome Patrick Mahomes to the Prime family and we can’t wait for you to see what we have planned for 2024!