Efficiency measurement isn’t a brand new idea. Italian mathematician Galileo was already speaking concerning the significance of measuring progress within the late sixteenth century: “Measure what’s measurable and make measurable what just isn’t so.”

A number of centuries later, Galileo’s phrases nonetheless ring true for contact facilities. Nowadays, there are tons of key efficiency indicators (KPIs) and name middle metrics to guage name middle efficiency and name middle agent efficiency. Take your choose — first call resolution (FCR), abandon rate, customer satisfaction (CSAT), and extra.

To judge call center agent performance, corporations ought to study each agent information and the general efficiency of the decision middle.

Whereas there are various KPIs to select from, they’re not essentially equal relating to evaluating efficiency. The fitting KPIs rely on the contact or name middle. And, it’s essential to combine the evaluation of a number of KPIs for a extra correct analysis.

Necessary KPIs for evaluating name middle agent efficiency.

Let’s take a deeper have a look at some KPIs that assist contact facilities measure their brokers’ efficiency.

First name decision (FCR).

FCR measures the share of buyer queries which might be resolved inside the first interplay. If clients want to achieve out a number of occasions to resolve a single concern, you doubtless have a low FCR fee. Not solely does a excessive FCR enhance buyer expertise, nevertheless it additionally signifies excessive effectivity in your brokers.

Common velocity of reply (ASA).

ASA refers back to the common response time or period of time that it takes for an agent to reply a name. Shorter ASAs point out increased effectivity on your staff.

Abandon fee.

Abandon rate, or abandonment fee, refers back to the variety of callers that abandon a name (grasp up) whereas ready for an agent to reply. It’s essential to notice, nonetheless, that abandon charges aren’t at all times indicative of a particular agent’s efficiency. Typically, a name middle is overwhelmed or understaffed, leading to lengthy wait occasions.

Web promoter rating (NPS).

Net promoter score (NPS) is a metric that measures the chance of a buyer recommending the corporate to pals, household, and colleagues. This knowledge is commonly collected as a survey query, asking clients to fee the service on a scale of 1 to 10.

Buyer satisfaction rating (CSAT).

Buyer satisfaction rating, often known as CSAT, measures how glad a buyer is after finishing a name or different interplay with an agent. CSAT is normally measured by means of an interactive survey on the finish of a name.

present constructive suggestions to your brokers.

Start with a self-assessment.

Invite your agent to evaluate their very own efficiency and customer support first. Allow them to fill out a scorecard template and reply common questions on their work.

This provides your brokers an opportunity to take the lead of their development with your online business. It might probably additionally assist them follow self-awareness of their work and establish areas for enchancment, making a extra collaborative dynamic between agent and supervisor.

Use proof and leverage BI.

When offering constructive suggestions to your agent, be sure they know the place it’s coming from. Keep away from telling them blanket statements with out proof.

Enterprise Intelligence, or BI, analyzes your metrics and turns the information into actionable gadgets. Call center agent scorecards are additionally nice instruments to indicate brokers how their efficiency seems to be all through calls. You possibly can precisely fill out scorecards utilizing know-how akin to real-time name monitoring.

Establish strengths and rejoice them.

Constructive suggestions isn’t at all times centered round adverse suggestions or areas for enchancment. It might probably additionally embody constructive suggestions, so be sure you inform your brokers what they’re doing proper!

Some brokers would possibly carry out decrease relating to deal with time and first name decision whereas reaching excessive CSAT scores. This means that clients love chatting with them, they usually present exception buyer experiences. Each agent has distinctive strengths, and recognizing them improves agent morale.


All the time establish areas for enchancment inside the context of their successes. Low ASA could also be a trigger for concern — but when your CSat and NPS is excessive, it’s doubtless that your clients are engaged and proud of the service.

Put up-evaluation greatest practices.

So that you evaluated your brokers’ efficiency. Now what? Shut the loop with alternatives to handle the factors introduced up in an agent’s analysis.

Present extra coaching.

In case your agent shows a necessity for enchancment in first name decision or buyer satisfaction, provide them extra coaching to assist them enhance. Call center agent training can take the type of programs, seminars, movies, and different actions that train and inform brokers about profitable work practices.

Provide teaching periods and mentorship.

Relying on their studying type, one-on-one studying may be simpler for sure brokers. Think about providing mentorship alternatives or teaching periods to assist brokers enhance their efficiency.

A name middle would possibly contemplate establishing an in-house volunteer mentoring program for this goal. And, don’t be afraid to supply incentives! Make it value an agent’s whereas to volunteer for this system.

Ultimate ideas.

Name middle brokers have difficult jobs – it’s essential to measure efficiency to make sure brokers are persistently offering high quality service. Evaluating name middle agent efficiency isn’t solely about criticism – it’s about efficient name middle administration, measurable metrics, and naturally, constant assist.


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