Jennifer Lopez showcased her incredible figure in a new topless snap shared on her beauty brand’s social media.The 53-year-old promoted her new bum-firming lotion by posing in nothing but tiny white underwear.J-Lo covered her chest with her arm as she lay down on the floor and smiled for the camera with her eyes closed.Her toned abs were on full display as her body reflected on the ground.
The singer’s Firm+Flaunt Targeted Booty Balm is meant to make people’s bums ‘appear noticeably firmer’.Her JLO Beauty brand captioned the post: “F or @JLo , consistency is key [key emoji] If you keep up with your daily routine the results keep getting better.”The product is made from ‘guarana seed extract and powerful pink pepperslim’.
Jennifer, who introduced the £54 product to fans in July, said on the brand’s website: “It’s all the power and science behind JLo Beauty… now for the body.”
She further commented: “It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty.”Speaking to People, Jennifer – who recently married Ben Affleck – discussed her thoughts on ageing.She revealed that “beauty has no expiration date” has been a personal mantra of hers’.
The songstress said her mantra is because she works within an industry “where youth is glorified and people try to write, especially women, off at a certain time” – though she doesn’t agree with that.”Growing up, I looked up to people like Diana Ross, Cher and Tina Turner. They were in their 50s and were beautiful and almost coming into their own [then],” she said.She previously admitted she almost quit Hollywood due to the beauty standards. People mocked her curvy figure, including her shapely bum, at the beginning of her career.