Iga Swiatek became a brand ambassador for Porsche, just like Emma Raducanu, and fans criticized the British player.
Since Raducanu won the 2021 US Open, she has become one of the biggest stars in the sport for major brands seeking ambassadors to promote themselves. The former world No. 10 was named the Brand Ambassador before her debut at the Porsche Tennis Grand Prix in the Porsche Arena in Stuttgart.
At the Porsche-sponsored WTA 500 tournament in Stuttgart, world No. 1 Iga Swiatek, a two-time champion, was finally announced as an ambassador for the car brand after her title victory in 2023 two months ago. The Polish player wrote on her social media:
“After I got my 2nd trophy in Stuttgart many of you wrote that it is a good moment to start a collab with Porsche and it seems very natural to me. So… guess what. I’m joining #teamPorsche! And it doesn’t mean I won’t be fighting for another Porsche car in Stuttgart next year,” she tweeted.
The 4-time Grand Slam champion received a series of positive comments from her fans, while criticisms towards Raducanu also surfaced:
I’m so happy for Iga. Her hard work on and off the court is resulting in her getting both championships at the highest level and sponsorships as well!
“Oh finally some deserving ambassador; Porsche got facts fixed and recognized who the real queen is,”
“As someone who spent years in the advertising business I can say Iga Swiatek and Porsche make a great pairing. Excellent collaboration for both brands. Iga links with a cache up market brand, Porche with a young woman who is still a tough cookie,”