Super Bowl commercial buzz: Jason Kelce is fully embracing his Frank’s Hot Sauce lifestyle in a giveaway spot.


Jason Kelce is leaving no stone unturned in terms of fun had during his promotion with Frank’s Red Hot during the upcoming Super Bowl.


The hot sauce brand is running 58 different $1,000 giveaways alongside the brother of Travis Kelce, who is playing in Super Bowl 58 and dating music star Taylor Swift. Jason Kelce is really taking the ball… or jar of hot sauce… and running with it.


Frank’s has a longtime slogan of “I put that s— on everything.” Kelce is now doing just that with his Frank’s.



an ad released ahead of the Super Bowl between the Chiefs and 49ers, Kelce is shown putting hot sauce on numerous different foods that are appearing in ads during this year’s Super Bowl commercials. Shown in the video are Oreos, chips and “pop” aka soda.


As the commercial explains, fans can submit themselves putting Frank’s on their Super Bowl game day spread for a chance to be one of the 58 winners.