The superstar unveiled her new holiday merch via the official Taylor Nation account on X on Monday (Nov. 13). “We close our eyes and we’re somewhere else… at Christmas time, cozying up with our brand new Holiday merch,” the caption reads, in reference to “Everything Has Changed” lyrics.
The accompanying video features the beloved Lover house decorated for the holidays among a snowy landscape, before the new merch items are shown, including ornaments, pajamas, mugs, pillows, sweatshirts, scrapbooks and more.
While the holiday season is underway, Swift is still in a sunny mentality as “Cruel Summer” rebounded for a third week at No. 1 on the Billboard Hot 100 songs chart dated (dated Nov. 18, 2023). Three weeks earlier, it became her 10th career leader. It takes over for her 11th, “Is It Over Now? (Taylor’s Version) [From the Vault],” which interrupted the reign of “Cruel Summer” with its No. 1 debut a week ago.