Why Are People So Obsessed With Taylor Swift and Travis Kelce? Rolling Stone Staff Has Theories

Taylor Swift built her illustrious career writing intimate songs about her life — which often centered around romantic love and its maddening journey. It’s no wonder, then, that Swifties (especially those chronically online) are tuned into the singer’s latest adventure in love with Kansas City Chiefs star player Travis Kelce. But while all of Swift’s relationships have been buzzed about, this romance, in particular, seems to have reached a new level of public interest, sparking an insane amount of attention and fresh media frenzy. Since the famous pair were first linked in September, everyone from the NFL’s social media team to diehard Swifties on TikTok can’t stop talking about — and watching — Swift and Kelce’s every move. Below, Rolling Stone staffers offer their own theories on the couple’s magnetic pull.

Swift doesn’t see marriage as the peak achievement of her life — she’s more interested in world domination by way of chart-topping, record-breaking success. What feels right about her relationship with Kelce is the sense that he’s along for the crazy ride and everything it entails. Basically, he’s not afraid of the spotlight because he’s already used to it as a top NFL player. Does he feel like “End Game” material? That question matters less to me than the one Swift posed on folklore track “Peace”: “Would it be enough, if I could never give you peace?” In this new relationship, it finally feels like the love she gives will be

I think the Swifties like Travis Kelce because he’s such a significant departure from all her previous partners, who were mainly other artists and actors. Even if Kelce and Swift are really both just famous people whose careers have been made performing and playing for fans, I think him being an athlete instead of another musician contributes to this perception of the relationship being more genuine (and less toxic), since this is someone outside of the artist world Swift is in. Plus, he’s very conventionally attractive and carries a non-problematic, funny, golden retriever-like aura that makes him very likable