The 2022 FIFA World Cup produced one of the best finals in the tournament’s history. Argentina got the better of France in a nail-biting finish that was decided by penalties. It was a perfect tribute to soccer legend, Lionel Messi, who starred in the tournament. Like always, the 36-year-old produced some scintillating performances to take home the World Cup trophy. A year after achieving glory, massive news dropped about him relating to that tournament. It also caught the attention of Serena Williams’ husband, Alexis Ohanian.
Recently, a sporting app, ‘AC Momento’, announced a partnership for a historic auction. Taking to Twitter, its Founder, and CEO announced the thrilling news about a partnership with ‘Sothebys’ for a historic auction featuring six shirts worn by Lionel Messi in the World Cup last year, including the one he wore in the Final against France
The tweet went viral as soon as it was posted and caught the attention of many, including Serena Williams’ husband, Alexis Ohanian. He shared the tweet and said, “HUGE news. I still can’t believe @brennanjp pulled this off; I reckon this auction wild end at $31M. All-time record-setting!
Ever since Messi joined Inter Miami, there has been an added craze about him in the United States. As a result, there will be a crazy demand for his world cup-winning jerseys, that will potentially set up record bids at the auction. As Messi’s craze grew in America, Alexis once dished out precious marketing advice.
As the Argentine soccer legend joined MLS, Apple TV has been giving Lionel Messi a cut of streaming revenue from new MLS subscriptions. Although it was already good for Messi, this business idea eventually proved to be a marketing masterclass by Apple.The auction of Messi’s jerseys is sure to create a lot of buzz in the soccer community. Are you excited for this? Let us know your views in the comments below.